Prospect Intelligence

Better prospect data for more effective sales outreach


Combine AI technology, skilled manual research and 37 years of lead generation experience to identify suitable prospects, improve contact information and make your sales activity more relevant.


ProSales Prospect Intelligence helps you understand who to target, find more companies that fit and prepare meaningful conversations across phone, email and LinkedIn.


Talk to us about your prospect data

Call Us 07747 686060

Give your sales team a stronger starting point

Outdated contacts, incomplete records and poorly targeted lists consume time and campaign budget.

A larger database offers limited value if the people in it are unlikely to buy, have changed roles or cannot be reached.

Prospect Intelligence helps you build a clearer picture of your market and a more useful pool of prospects. The aim is to improve contact rates, increase conversion opportunities and achieve a better return on your sales investment.

How Prospect Intelligence works

Understand your ideal customer

We start with your customers, previous campaigns and commercial objectives.

Which companies are the best fit? Who influences the buying decision? What characteristics distinguish a promising prospect?

We use the available evidence to define your ideal customer profile and agree practical targeting criteria.

Find more prospects who fit

We assess your existing records and research additional companies and decision-makers who match the profile.

Prospects are prioritised according to relevance, giving your team a clearer basis for deciding where to focus its effort.

Research and check contact details

Once we have established a suitable fit, we research the best available business telephone numbers, email addresses and LinkedIn profiles.

We check public sources for current roles, employer information and company relevance, recording research dates and flagging gaps or uncertainty.

Turn research into relevant outreach

Understanding a prospect’s role and business gives your team a stronger reason to make contact.

We use that context to prepare personalised call scripts, emails and LinkedIn messages, connecting your proposition to the prospect’s likely priorities.

Keep improving the prospect pool

People move, businesses change and campaign responses reveal new information.

Ongoing research and updates help maintain a usable prospect pool, replace outdated contacts and refine targeting as you learn what works.

AI supported by campaign experience and human judgement

AI helps us analyse information, identify patterns and research prospects at scale.

Experienced people guide the process, challenge the findings and check whether the results make commercial sense. Manual research helps resolve conflicting information and fill gaps that automated searches leave behind.

The approach draws on 37 years of experience running telemarketing and lead generation campaigns, bringing practical knowledge of sales conversations to the way prospect data is built and used.

Build knowledge that carries across campaigns

Where needed, we can bring prospect records and campaign information into a central view.


This helps your team reduce duplication, retain research, track previous conversations and coordinate follow-up. Existing customers, exhibitors and contacts who should be excluded can be identified before further outreach.



Each campaign can then contribute to a more useful data foundation for the next.

Measure the difference in sales performance

We agree measures around your objectives, which may include:


  • The number of suitable, usable prospects available.
  • Contact rates and conversations with relevant decision-makers.
  • Responses, qualified leads and appointments.
  • Conversion rates and cost per qualified opportunity.
  • Sales generated and return on campaign investment.


This connects the quality of the data with the performance of the activity it supports.

Support for your team or a managed campaign

Prospect Intelligence can support your internal sales team or form part of a ProSales campaign combining telemarketing, email and LinkedIn outreach.



We agree the research scope, deliverables and ongoing support around your market, objectives and budget.

Start your next campaign with better prospect data

Tell us who you want to reach, what you want to achieve and where your current data is falling short.


We’ll help you identify the work needed to give your sales activity a stronger foundation.

Discuss your prospect data:


Call now on 07747 686060

Or email: tracey.mcinnes@prosalesgroup.co.uk

Or book a meeting directly here